![]() ![]() ![]() ![]() Trust me: You definitely aren't alone if you get a little overwhelmed when you hear the word "serum." Like, wtf even is a serum-and how (slash why) should you add one to your skincare routine? Well, turns out serums are a lot less complicated than you might think: They're basically super-concentrated liquids that blast your skin with active ingredients (whether that's brightening niacinamide, hydrating hyaluronic acid, or zit-fighting salicylic acid) to treat everything from dry, sensitive skin to fine lines and wrinkles.
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